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Web Design & Development

Websites built to convert, not just impress

Fast, beautiful, SEO-ready websites and web apps. The Cleer Audio site we built lifted its conversion rate by 332%, and the MyArthritisRx web app grew enrolments by 200%.

WordPress, Shopify and custom web development
UX research and conversion-focused UI design
Core Web Vitals, speed and SEO built in
Landing pages for ads and campaigns

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Speed, UX, SEO and conversion issues, all in one report.

+332%Website conversion rate · Cleer Audio

+200%Website transactions · Cleer Audio

+200%Enrolment registrations · MyArthritisRx

10 → 432Active users on the web app · MyArthritisRx

Why It Matters

Your website is your hardest-working employee

Every ad, post and search result sends people to your website. If it's slow, confusing or doesn't build trust, you pay for traffic that never converts.

We design around your customer's journey: clear messaging, fast pages, strong calls to action and tracking on everything. Your site becomes a growth engine, not a brochure.

Time for a new website if…

Your site is slowor looks broken on mobile.
Visitors leave without enquiringand you don't know why.
Updating content is painfuland needs a developer every time.
Your brand has outgrownthe website you launched years ago.

What's Included

Design, build and grow

UX Research

User journeys, competitor review and sitemap planning before any design.

UI Design

Custom, on-brand designs for desktop and mobile, with clickable prototypes.

WordPress Development

Easy-to-edit, secure WordPress sites your team can manage.

Shopify & E-commerce

Online stores optimised for product discovery, checkout and AOV.

Web Apps & Portals

Custom platforms, dashboards and member areas built to scale.

Speed & Core Web Vitals

Sub-2-second load times, image optimisation and clean code.

SEO-Ready Build

Schema, clean URLs, metadata and redirects handled at launch.

Landing Pages

High-converting pages for ad campaigns, built and A/B tested.

Care & Maintenance

Updates, backups, security monitoring and monthly improvements.

Our Process

Launch in 4–8 weeks

Discover

Goals, audience, sitemap and content plan.

Design

Wireframes, then full visual designs for your approval.

Develop

Build, integrate, speed-optimise and test on every device.

Launch & Improve

Go live with tracking, then keep improving from real data.

Why Aurulent for Web

Built by marketers, not just developers

Conversion-first design

Every page has a job, and we design it to get that job done.

SEO from day one

No lost rankings at launch. Migrations and redirects are handled properly.

Easy for your team

A simple CMS with training, so you're never stuck waiting for a developer.

Web Case Studies

Sites and apps that perform

Cleer Audio

Consumer electronics · Premium audio

+2,500%website revenue over 3 years

SEOPaid MediaSocialWordPress

+420%traffic, all channels

+332%site conversion rate

+5,142%paid media revenue

Read the story

Challenge: A premium headphone and speaker brand needed a website that matched its product quality and a marketing engine that could compete with much bigger audio brands.

What we did: Rebuilt the site on an SEO-ready WordPress stack, ran keyword and competitor research, launched targeted paid and social campaigns, and optimised continuously from live analytics.

Result: Organic traffic grew 196%, transactions doubled, and paid campaign transactions grew nearly 20×.

MyArthritisRx

Digital health · Web application

+214%traffic across all channels

UX/UIWeb AppSocial Ads

+200%enrolment registrations

3×lower social cost per conversion

10 → 432active patients

Read the story

Challenge: Reach more patients looking for home-based arthritis care, and give them a personalised digital programme.

What we did: Designed and built a web app that groups patients by severity, runs personalised 6-week programmes with physician oversight, and tracks progress. We backed it with social campaigns.

Result: Organic traffic grew 85%, social conversions doubled, and the patient base grew more than 40×.

HEOS by Denon

Consumer electronics · Wireless audio

+560%organic traffic

Technical SEOContentSite Architecture

80%primary keywords on page one

4 of 5core keywords in top spots

1consolidated URL strategy

Read the story

Challenge: A new wireless speaker line had to compete with established brands for terms like "wireless speakers" and "multi-room audio".

What we did: Moved the product line under Denon's main domain to use its authority, then rebuilt metadata, headings, internal linking and site architecture, supported by keyword-led content.

Result: Organic traffic grew 560%, and four of five critical keywords reached top positions.

Case studies are projects delivered by Aurulent's founding team members in previous agency roles. Results are shown for the period of the engagement.

Platforms we build on

WordPressShopifyShopify PlusWooCommerceSitecoreFigmaReact

Web FAQ

Common website questions

How long does a new website take?

A business website typically takes 4–6 weeks. E-commerce stores and custom web apps usually take 8–16 weeks depending on features.

Will I be able to edit the website myself?

Yes. We build on easy-to-use platforms and give your team a training session plus a short guide.

Will my Google rankings drop when we switch?

Not if the migration is done properly. We map every URL, set up redirects and keep your SEO equity intact.

Do you provide hosting and maintenance?

We can recommend and set up hosting, and our care plans cover updates, backups, security and small changes every month.

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