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Content Marketing

Content that ranks, engages and sells

Strategy-led content that answers your customers' questions better than anyone else. It's the engine behind a 300% organic growth for Knorr and a 560% jump for HEOS.

Content strategy tied to search demand and buyer journey
SEO blogs, landing pages and website copy
Infographics, video scripts and lead magnets
Distribution and syndication so content gets seen

See Content Case Studies 📞+91 88602 16490

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See the topics your competitors rank for and you don't.

+300%Global organic traffic · Knorr

+25New page-one consumer terms · Knorr

+560%Organic traffic · HEOS by Denon

+85%Organic growth · MyArthritisRx

Why Content

Great content is your best salesperson

Before customers ever speak to you, they read, watch and compare. Content that answers their questions builds trust, earns rankings and brings in leads 24/7, long after it's published.

We plan every piece around a real search, a real buyer question and a clear next step, so content drives business results and not just word count.

This is for you if…

Your blog isn't bringing trafficor leads, even though you publish.
Your website copy feels genericand doesn't explain why you're different.
Sales keeps answering the same questionsthat content could answer first.
You want authorityin your industry, not just visibility.

What's Included

From strategy to distribution

Content Strategy

Audience personas, topic clusters and an editorial calendar tied to goals.

SEO Blog Articles

In-depth, well-researched articles written to rank and convert.

Website & Landing Page Copy

Clear, persuasive copy that explains your value and drives action.

Infographics

Visual content that simplifies complex ideas and earns backlinks.

Video & Scripts

Explainers, product videos and social scripts that hold attention.

Lead Magnets

E-books, guides and checklists that turn readers into leads.

Case Studies & Whitepapers

Proof-driven long-form content for B2B buying committees.

Content Refresh

Update and consolidate old content to recover lost rankings.

Distribution & Syndication

Promotion through social, email, PR and partner sites.

Our Process

Research. Write. Win.

Research

Keyword, competitor and audience research to find the winning topics.

Plan

A 3-month editorial calendar with briefs for every piece.

Create

Expert writers and designers produce, then SEO strategists review.

Promote & Measure

Distribute, track rankings and leads, and refresh what underperforms.

Why Aurulent for Content

Words with a job to do

SEO built in

Every piece is planned by SEO strategists, so it's written to rank from day one.

Subject-matter depth

We interview your experts, so content sounds like you and not like AI filler.

Measured by outcomes

We report traffic, rankings and leads from content, not just articles delivered.

Content Case Studies

Content-led growth stories

Knorr® (Unilever)

FMCG · Food · Global

+300%global organic traffic

SEOContentLink Building

+250%US organic traffic

30keywords on page one

+25new first-page consumer terms

Read the story

Challenge: A household name with a century of history, but weak Google visibility for non-branded searches like recipes, soups and seasonings.

What we did: Researched consumer search demand, created recipe-led content around high-intent topics, and ran a focused link-building campaign in the US and global markets.

Result: Organic traffic tripled worldwide, with 30 target keywords on Google's first page.

HEOS by Denon

Consumer electronics · Wireless audio

+560%organic traffic

Technical SEOContentSite Architecture

80%primary keywords on page one

4 of 5core keywords in top spots

1consolidated URL strategy

Read the story

Challenge: A new wireless speaker line had to compete with established brands for terms like "wireless speakers" and "multi-room audio".

What we did: Moved the product line under Denon's main domain to use its authority, then rebuilt metadata, headings, internal linking and site architecture, supported by keyword-led content.

Result: Organic traffic grew 560%, and four of five critical keywords reached top positions.

MyArthritisRx

Digital health · Web application

+214%traffic across all channels

UX/UIWeb AppSocial Ads

+200%enrolment registrations

3×lower social cost per conversion

10 → 432active patients

Read the story

Challenge: Reach more patients looking for home-based arthritis care, and give them a personalised digital programme.

What we did: Designed and built a web app that groups patients by severity, runs personalised 6-week programmes with physician oversight, and tracks progress. We backed it with social campaigns.

Result: Organic traffic grew 85%, social conversions doubled, and the patient base grew more than 40×.

Case studies are projects delivered by Aurulent's founding team members in previous agency roles. Results are shown for the period of the engagement.

Content we produce

Blog ArticlesLanding PagesInfographicsExplainer VideosE-booksWhitepapersNewsletters

Content FAQ

Common content questions

How many articles should we publish per month?

For most businesses, 4–8 high-quality articles a month beats 30 thin ones. We recommend a pace based on your competition and goals.

Who writes the content?

Experienced writers with industry knowledge, briefed and edited by SEO strategists. Every piece is checked for accuracy, originality and brand voice.

Will the content be published for us?

Yes. We can publish directly to WordPress, Shopify or your CMS, with images, formatting and SEO settings done.

Do you use AI to write content?

We may use AI tools for research and outlines, but every article is written and edited by humans to meet quality and E-E-A-T standards.

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