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PPC & Paid Media

Ads that pay for themselves, and then some

We manage Google, Meta, LinkedIn and YouTube campaigns with one goal: profitable growth. Our paid media work drove a 5,142% increase in campaign revenue for Cleer Audio.

Google Search, Shopping, Performance Max and YouTube
Meta (Facebook & Instagram) and LinkedIn Ads
Conversion tracking set up correctly from day one
Weekly optimisation and clear ROAS reporting

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+5,142%Paid campaign revenue · Cleer Audio

+1,981%Paid campaign transactions · Cleer

+53%Paid conversion rate · Cleer

€500KBlack Friday revenue · Dockers

Why Paid Media

Reach buyers today, not in six months

Paid search and social put your offer in front of people who are ready to buy, and you control budget, audience and timing. Done badly, it burns cash fast. Done well, it's the most scalable growth lever you have.

We treat your budget like our own: tight targeting, strong creative, honest tracking and constant testing.

You need us if…

Your cost per lead keeps risingand you don't know why.
You can't trust your numbersbecause conversions are not tracked properly.
Campaigns have plateauedand scaling budget just raises costs.
You're launchinga new product, market or offer and need traction fast.

What's Included

Full-service paid media management

Account Audit

A deep review of structure, targeting, bids, wasted spend and tracking.

Google Search & PMax

Keyword-level search campaigns and Performance Max, built for conversions.

Shopping & E-commerce

Feed optimisation and Shopping campaigns that scale product sales profitably.

Meta & Instagram Ads

Prospecting and retargeting funnels with thumb-stopping creative.

LinkedIn B2B Ads

Reach decision makers by job title, industry and company size.

YouTube & Video

Video campaigns for awareness and remarketing at an efficient cost.

Landing Pages & CRO

High-converting landing pages and A/B tests to lower your cost per lead.

Tracking & Attribution

GA4, Tag Manager, Conversions API and offline conversion imports.

Affiliate Programmes

Partner and affiliate channels that add revenue on a performance basis.

Our PPC Process

Test, learn, scale

Audit & Tracking

Fix tracking first so every decision is based on real data.

Build

Campaign structure, audiences, ad copy and creative variations.

Optimise

Weekly bid, budget, keyword and creative optimisation.

Scale

Move budget into the winners and expand into new channels.

Why Aurulent for PPC

Every rupee accounted for

Profit over clicks

We optimise for revenue, ROAS and qualified leads, not impressions or cheap clicks.

Creative + media together

Strategists and designers work side by side, so ads are both well-targeted and scroll-stopping.

You own everything

Ad accounts, data and creative stay in your name. There's no lock-in.

Paid Media Case Studies

Campaigns that moved the needle

Cleer Audio

Consumer electronics · Premium audio

+2,500%website revenue over 3 years

SEOPaid MediaSocialWordPress

+420%traffic, all channels

+332%site conversion rate

+5,142%paid media revenue

Read the story

Challenge: A premium headphone and speaker brand needed a website that matched its product quality and a marketing engine that could compete with much bigger audio brands.

What we did: Rebuilt the site on an SEO-ready WordPress stack, ran keyword and competitor research, launched targeted paid and social campaigns, and optimised continuously from live analytics.

Result: Organic traffic grew 196%, transactions doubled, and paid campaign transactions grew nearly 20×.

Dockers® (Levi's)

Apparel · E-commerce · Europe

€500KBlack Friday revenue during lockdown

SEOSEMEmailAffiliate

+38%search traffic (UK, ES, FR)

+24%sales from search

+25%sales vs pre-pandemic

Read the story

Challenge: Grow e-commerce conversions across European markets, get more from email and paid media, and keep growing after the pandemic.

What we did: Localised SEO and SEM for the UK, Spain and France, rebuilt email campaigns and segmentation, and managed paid media, content syndication and affiliate programmes.

Result: Email campaign results roughly tripled, and sales stayed 25% above pre-pandemic levels.

MyArthritisRx

Digital health · Web application

+214%traffic across all channels

UX/UIWeb AppSocial Ads

+200%enrolment registrations

3×lower social cost per conversion

10 → 432active patients

Read the story

Challenge: Reach more patients looking for home-based arthritis care, and give them a personalised digital programme.

What we did: Designed and built a web app that groups patients by severity, runs personalised 6-week programmes with physician oversight, and tracks progress. We backed it with social campaigns.

Result: Organic traffic grew 85%, social conversions doubled, and the patient base grew more than 40×.

Case studies are projects delivered by Aurulent's founding team members in previous agency roles. Results are shown for the period of the engagement.

Platforms we manage

Google AdsMeta AdsLinkedIn AdsYouTubeMicrosoft AdsGA4Google Tag Manager

PPC FAQ

Common PPC questions

What budget do I need to start?

For most Indian businesses, ₹30,000–₹50,000 per month in ad spend is enough to test properly. We'll recommend a budget based on your market and goals.

How quickly will I get leads?

Campaigns usually generate leads in the first week. The first 4–6 weeks are a learning phase, and after that performance improves steadily.

Do you create the ad creatives?

Yes. Our team writes ad copy and designs static and video creatives. If you have a brand team, we can work with them.

Can you take over my existing campaigns?

Absolutely. We start with a free audit, keep what's working and restructure the rest without losing your account history.

Stop wasting ad spend. Start scaling.

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