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Email Marketing

The channel you own, working 24/7

Automated flows, campaigns and segmentation that turn subscribers into repeat customers. Our email programme for Dockers in Europe roughly tripled campaign results.

  • Welcome, abandoned-cart and win-back automations
  • Newsletters and promotional campaigns
  • Segmentation, personalisation and A/B testing
  • Deliverability set-up so emails reach the inbox
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~3×Email campaign results · Dockers
€500KBlack Friday revenue · Dockers
+25%Sales vs pre-pandemic · Dockers
+200%Website transactions · Cleer Audio
Why Email

Your highest-ROI channel is already in your hands

Email delivers one of the best returns in digital marketing, because you're talking to people who already know you. No algorithm decides who sees your message.

We build automated journeys that welcome, nurture, recover and re-engage customers, so revenue arrives every day without extra ad spend.

This is for you if…

  • You have a customer listbut rarely email it.
  • Shoppers abandon their cartsand never come back.
  • Your emails land in spamor get low open rates.
  • You want more repeat purchasesand higher lifetime value.
What's Included

Email that earns its place in the inbox

01

Email Strategy

Audience segments, lifecycle map and a campaign calendar.

02

Automation Flows

Welcome, browse and cart abandonment, post-purchase and win-back.

03

Campaigns & Newsletters

Promotions, launches and value-led newsletters, written and designed.

04

Template Design

Responsive, on-brand templates that look great on every device.

05

Segmentation

Behaviour- and purchase-based segments for relevant, personal emails.

06

List Growth

Pop-ups, lead magnets and sign-up flows that grow your list.

07

A/B Testing

Subject lines, content and send times, tested continuously.

08

Deliverability

SPF, DKIM and DMARC set-up, list hygiene and sender reputation.

09

Revenue Reporting

Revenue per email, per flow and per subscriber, reported monthly.

Our Process

Set up once, earn every day

Audit

Review your platform, list health, flows and past performance.

Build Flows

Launch the core automations that bring the fastest revenue.

Campaigns

A regular calendar of newsletters and promotions.

Optimise

Test, segment and personalise to lift revenue per subscriber.

Why Aurulent for Email

Emails people actually open

01

Revenue-focused

We measure success in sales and pipeline, not just opens and clicks.

02

Platform experts

Klaviyo, Mailchimp, HubSpot, Zoho and more. We work in the tools you already use.

03

Compliance-ready

Consent, unsubscribe and data-privacy best practices built in.

Case Studies

Retention and revenue wins

Dockers® (Levi's)
Apparel · E-commerce · Europe
€500KBlack Friday revenue during lockdown
SEOSEMEmailAffiliate
+38%search traffic (UK, ES, FR)
+24%sales from search
+25%sales vs pre-pandemic
Read the story

Challenge: Grow e-commerce conversions across European markets, get more from email and paid media, and keep growing after the pandemic.

What we did: Localised SEO and SEM for the UK, Spain and France, rebuilt email campaigns and segmentation, and managed paid media, content syndication and affiliate programmes.

Result: Email campaign results roughly tripled, and sales stayed 25% above pre-pandemic levels.

Cleer Audio
Consumer electronics · Premium audio
+2,500%website revenue over 3 years
SEOPaid MediaSocialWordPress
+420%traffic, all channels
+332%site conversion rate
+5,142%paid media revenue
Read the story

Challenge: A premium headphone and speaker brand needed a website that matched its product quality and a marketing engine that could compete with much bigger audio brands.

What we did: Rebuilt the site on an SEO-ready WordPress stack, ran keyword and competitor research, launched targeted paid and social campaigns, and optimised continuously from live analytics.

Result: Organic traffic grew 196%, transactions doubled, and paid campaign transactions grew nearly 20×.

MyArthritisRx
Digital health · Web application
+214%traffic across all channels
UX/UIWeb AppSocial Ads
+200%enrolment registrations
3×lower social cost per conversion
10 → 432active patients
Read the story

Challenge: Reach more patients looking for home-based arthritis care, and give them a personalised digital programme.

What we did: Designed and built a web app that groups patients by severity, runs personalised 6-week programmes with physician oversight, and tracks progress. We backed it with social campaigns.

Result: Organic traffic grew 85%, social conversions doubled, and the patient base grew more than 40×.

Case studies are projects delivered by Aurulent's founding team members in previous agency roles. Results are shown for the period of the engagement.

Platforms we work with

KlaviyoMailchimpHubSpotZoho CampaignsBrevoSalesforce Marketing CloudShopify Email
Email FAQ

Common email questions

Which email platform should I use?

It depends on your business. Klaviyo is great for e-commerce, while HubSpot or Zoho suit B2B. We'll recommend one, or work with the platform you already have.

How often should we email our list?

Most brands do well with 1–2 campaigns a week plus automated flows. We test frequency to find what works best for your audience.

Can you help grow our email list?

Yes. We set up sign-up forms, pop-ups and lead magnets, and connect them to your ads and content.

Do you buy email lists?

Never. Purchased lists hurt deliverability and break privacy rules. We only grow permission-based lists.

Unlock the revenue in your inbox

Get a free audit of your email programme with the top 3 flows you should launch first.

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