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Case Studies

Growth we've delivered

SEO, paid media, email, web and social programmes for global brands in consumer electronics, FMCG, fashion and healthcare.

+560%Organic traffic · HEOS by Denon
+2,500%Website revenue · Cleer Audio
+300%Global organic traffic · Knorr
€500KBlack Friday revenue · Dockers
Cleer Audio
Consumer electronics · Premium audio
+2,500%website revenue over 3 years
SEOPaid MediaSocialWordPress
+420%traffic, all channels
+332%site conversion rate
+5,142%paid media revenue
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Challenge: A premium headphone and speaker brand needed a website that matched its product quality and a marketing engine that could compete with much bigger audio brands.

What we did: Rebuilt the site on an SEO-ready WordPress stack, ran keyword and competitor research, launched targeted paid and social campaigns, and optimised continuously from live analytics.

Result: Organic traffic grew 196%, transactions doubled, and paid campaign transactions grew nearly 20×.

Knorr® (Unilever)
FMCG · Food · Global
+300%global organic traffic
SEOContentLink Building
+250%US organic traffic
30keywords on page one
+25new first-page consumer terms
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Challenge: A household name with a century of history, but weak Google visibility for non-branded searches like recipes, soups and seasonings.

What we did: Researched consumer search demand, created recipe-led content around high-intent topics, and ran a focused link-building campaign in the US and global markets.

Result: Organic traffic tripled worldwide, with 30 target keywords on Google's first page.

HEOS by Denon
Consumer electronics · Wireless audio
+560%organic traffic
Technical SEOContentSite Architecture
80%primary keywords on page one
4 of 5core keywords in top spots
1consolidated URL strategy
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Challenge: A new wireless speaker line had to compete with established brands for terms like "wireless speakers" and "multi-room audio".

What we did: Moved the product line under Denon's main domain to use its authority, then rebuilt metadata, headings, internal linking and site architecture, supported by keyword-led content.

Result: Organic traffic grew 560%, and four of five critical keywords reached top positions.

Dockers® (Levi's)
Apparel · E-commerce · Europe
€500KBlack Friday revenue during lockdown
SEOSEMEmailAffiliate
+38%search traffic (UK, ES, FR)
+24%sales from search
+25%sales vs pre-pandemic
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Challenge: Grow e-commerce conversions across European markets, get more from email and paid media, and keep growing after the pandemic.

What we did: Localised SEO and SEM for the UK, Spain and France, rebuilt email campaigns and segmentation, and managed paid media, content syndication and affiliate programmes.

Result: Email campaign results roughly tripled, and sales stayed 25% above pre-pandemic levels.

McIntosh Laboratory
Luxury audio · Manufacturing
20+competitive keywords moved to page one
SEOCompetitive ResearchTechnical SEO
+52.3%overall website traffic
+41.3%US search traffic
Page 10 → 1for key product terms
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Challenge: A legendary 60-year-old brand was almost invisible on Google for its core products such as "amplifiers" and "loudspeakers".

What we did: Analysed the US audio market, optimised product pages around primary keywords, and fixed technical issues that were holding back rankings.

Result: More than 20 competitive keywords climbed from beyond page 10 to Google's first page.

MyArthritisRx
Digital health · Web application
+214%traffic across all channels
UX/UIWeb AppSocial Ads
+200%enrolment registrations
3×lower social cost per conversion
10 → 432active patients
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Challenge: Reach more patients looking for home-based arthritis care, and give them a personalised digital programme.

What we did: Designed and built a web app that groups patients by severity, runs personalised 6-week programmes with physician oversight, and tracks progress. We backed it with social campaigns.

Result: Organic traffic grew 85%, social conversions doubled, and the patient base grew more than 40×.

Case studies are projects delivered by Aurulent's founding team members in previous agency roles. Results are shown for the period of the engagement.

Brands our team has delivered growth for

UnileverKnorrDockersLevi'sDenonHEOSMcIntoshCleer AudioMyArthritisRx

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