How to Build a Social Media Content Calendar That Actually Works
A simple framework for planning a month of content in one afternoon: pillars, formats and a posting rhythm.
Read article →One of the most common questions we hear is whether to spend on Google Ads or Meta Ads. The honest answer: it depends on whether people already search for what you sell.
When Google Ads wins
If customers actively search for your product or service (“CA near me”, “buy running shoes online”), search ads catch them at the moment of intent.
When Meta Ads wins
If your product is new, visual or impulse-driven, Meta lets you create demand by reaching the right audience before they search.
The best answer: both, in the right order
- Start with search to capture existing demand.
- Add Meta prospecting to build awareness.
- Use retargeting on both to convert warm visitors.
Not sure what split is right for you? Get a free ads audit.