How to Build a Social Media Content Calendar That Actually Works
A simple framework for planning a month of content in one afternoon: pillars, formats and a posting rhythm.
Read article →Home / Blog
Blog
Aurulent Insights
Practical guides on SEO, paid media, social, content and growth, written by the people doing the work.
Google Ads vs Meta Ads: Where Should Your Budget Go?
Search captures demand, social creates it. Here is how to decide the right split for your business and goals.
Read article →10 SEO Quick Wins You Can Implement This Week
Small technical and on-page fixes that can lift your rankings in weeks, not months. No big budget needed.
Read article →Big Business in Franchising
Few days ago while walking out of MacDonalds, I wanted to compliment the shift in charge for their usual quick service, the…
Read article →Tourism @ 1pax per year
This morning the newspaper ran a curious story. The Tourism Ministry released data on foreign tourist arrivals for year 2012. The startling…
Read article →Taking the Game to the next level
I recently took a few days off and traveled to an offbeat place about 6 hours north of Delhi with some friends.…
Read article →Scaling Mount 500 million
The good news is that Indiaâs demography is titled towards the youth meaning that Indiaâs labour pool will remain productive for at…
Read article →Indiaâs bucket of water sector opportunities
Last week a water mains pipe coming into my house burst open and we had to make do with lesser water while…
Read article →Ready to turn traffic into revenue?
Get a free audit of your website, ads and social channels, and a 90-day growth plan built for your business.